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The World's Oldest Santa School
Established 1937. Foundational Excellence. Timeless Tradition.
The Charles W. Howard Santa Claus School, established in 1937, stands as the world's oldest and most revered Santa training institution. For nearly 90 years, CWH has preserved the sacred traditions of Santa Claus while cultivating the foundational mastery that defines authentic, transformational Santa performances.
Santa Ben completed his training at the Charles W. Howard Santa Claus School as a cornerstone of his professional development. CWH's rigorous curriculum grounded him in the timeless principles of character authenticity, heart-centered engagement, and the spiritual foundation that separates true Santa artistry from mere performance. The school's mission—to "enter the hearts and spread the Christmas spirit"—became the philosophical bedrock of Santa Ben's approach to every experience.
The result? Clients encounter a Santa whose authenticity is unmistakable, whose presence is genuinely transformational, and whose unwavering commitment to the sacred tradition of Santa Claus shapes every interaction—from intimate home visits to high-stakes corporate events to fine art photography sessions. That excellence is built on CWH's 90-year legacy.
A Tradition of Excellence and Ongoing Growth
Founded in 1937, the Charles W. Howard Santa Claus School has set the gold standard for Santa training worldwide. What began as a humble effort to elevate the portrayal of Santa Claus has blossomed into a vibrant, immersive experience—complete with hands-on workshops, real reindeer, and timeless traditions.
Santa Ben’s commitment to this prestigious institution goes beyond a single visit. He returns regularly for advanced training and community engagement, believing that true mastery is a lifelong journey. This ongoing education ensures every appearance is filled with authentic magic, professionalism, and heart—qualities that families and communities cherish.
Charles W. Howard
“He errs who thinks Santa enters through the chimney. Santa enters through the heart.”
Charles W. Howard
This guiding truth inspires Santa Ben to bring more than tradition—he brings warmth, wonder, and a spark of joy that lingers long after the visit ends. It’s this spirit that transforms moments into cherished memories.
Santa Ben’s Experience at the School
Santa Ben’s journey at the Charles W. Howard Santa Claus School has been transformative and deeply enriching. Through immersive workshops and hands-on activities, he has honed every aspect of the Santa role—from mastering costume and makeup to storytelling and child engagement.
He has had the privilege of learning alongside a dedicated community of professional Santas, sharing knowledge, traditions, and mentorship that extend beyond the classroom. Experiences such as working with real reindeer, participating in historic events, and engaging in advanced training sessions have deepened his craft and passion.
Santa Ben’s ongoing commitment to this school reflects his belief that excellence is a lifelong pursuit, ensuring every appearance is filled with authenticity, warmth, and unforgettable magic.
Why Ongoing Training Matters
Choosing Santa Ben means choosing a Santa who never stops growing. His ongoing investment in advanced training ensures every visit is filled with genuine warmth, professionalism, and the magic that only true mastery can bring. This commitment guarantees your family or event receives an experience that is authentic, memorable, and truly special—year after year.
In the News
Sharing the Journey
Elevating the Magic, Coast to Coast
Each year, Santas—both brand new and seasoned with years of experience—come together at the Charles W. Howard Santa Claus School to take meaningful steps in elevating their craft. Here, we learn the skills and master the tools that transform every family visit, corporate party, and tree lighting—from Rockefeller Center to Reynoldsburg, Ohio, to Los Angeles, California—into an unforgettable experience.
We share our stories and our growth not for recognition, but to inspire one another and encourage others to join this magical calling. Our purpose is simple and profound: to bring wonder to the eyes of every child, and to rekindle cherished memories in the hearts of every adult we meet.
This journey, celebrated in communities across the nation, is a testament to the enduring spirit and joy of Santa Claus—a tradition that continues to unite and inspire us all.
The Daytona Beach News-Journal — December 12, 2022
The Art of Becoming Santa Claus — Detroit Free Press
A Place Where Santas Go to School in Midland — Detroit Free Press
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