Featured on NBC4i: Santa Training in Pickerington

Santa Ben was featured on NBC4i during coverage of a professional Santa training program in Pickerington, offering a behind-the-scenes look at the preparation and dedication behind the role.

The segment followed Santas as they completed an intensive training program focused on the history, presentation, and responsibility of portraying Santa. From wardrobe and storytelling to guest interaction and presence, the experience highlighted the level of care required to create meaningful moments for families.

“Learning how to be a better Santa makes you a better person. We learn so much from the school, but you learn so much more from the people and their stories.”

The feature also emphasized a central principle shared throughout the training: that every interaction begins with the child—requiring attention, listening, and a genuine connection in the moment.