Master Claus Academy Featured on NBC4i

Santa Ben and the Master Claus Academy were recently featured on NBC4i, offering a behind-the-scenes look at the training and preparation that go into portraying Santa and Mrs. Claus at a professional level.

Held in Reynoldsburg, the Academy brought together dozens of Santas and Mrs. Clauses from across the country for an immersive learning experience focused on storytelling, presence, and meaningful interaction with children and families. The training reflects a shared commitment to representing the spirit of Christmas with care, authenticity, and intention.

As part of the segment, Santa Ben shared insight into the role Santa’s helpers play—serving as messengers who help carry the magic of the season to families everywhere.

“We use his magic—he’s shared it with us—and we learn how to make wishes come true.”

The feature highlights a deeper truth behind the red suit: that today’s Santa experience is shaped through preparation, collaboration, and a genuine desire to create moments that feel real and lasting.